HockeyStack, a SaaS platform that helps B2B companies analyze customer acquisition channels and optimize sales strategies, has successfully raised $20 million in its Series A funding round. The round was led by Bessemer Venture Partners, with participation from Y Combinator, Uncorrelated, and its first investor, QNBEYOND Ventures.
A Fast-Growing Leader in Revenue Attribution
Founded by Arda Bulut, Buğra Gündüz, and Emir Atlı, HockeyStack graduated from Y Combinator last summer and quickly became one of YC’s fastest-growing startups in recent cohorts. The company provides solutions for Account-Based Marketing, Sales Intelligence, and AI-Driven Sales Insights, serving top clients such as Outreach, 8×8, Dice, Sumo Logic, Airbyte, Remote, Front, and RealPage. With these capabilities, HockeyStack has positioned itself as a leader in the Revenue Attribution market.
Introducing AI Agent ‘Odin’ for Smarter Sales & Marketing
In recent weeks, HockeyStack launched Odin, an AI-powered agent that automatically answers critical questions for marketing teams and enables sales teams to conduct customer research using prospect journeys and web data. With this new AI-driven product, B2B companies can now:
- Understand the key factors influencing potential customers
- Optimize revenue generation without additional workforce or new tech adaptation
- Gain actionable insights from a single platform
Scaling Engineering & Expanding Global Growth
With Series A funding, HockeyStack aims to:
- Scale its engineering team and expand its technical capabilities
- Develop new AI-driven products for B2B revenue teams
- Provide the most comprehensive analytics and actionable insights
Previously focused on hiring in the U.S., HockeyStack has now announced plans to establish a large engineering team in Türkiye as part of its global expansion strategy.
Investor Confidence in HockeyStack’s Vision
HockeyStack CEO Buğra Gündüz highlighted the impact of this funding, stating:
“This investment allows us to expand our value propositions and continue scaling B2B companies with AI-driven insights that make revenue optimization easier than ever.”
Bessemer Venture Partners: A Strategic Backer
As one of the most experienced venture firms in the U.S., Bessemer Venture Partners has backed over 145 IPOs and supports more than 300 active companies at various stages of growth. Their early investments include Pinterest, Shopify, Twilio, and LinkedIn.
Jeremy Levine, Managing Partner at Bessemer Venture Partners, shared his enthusiasm:
“We are thrilled to partner with the HockeyStack team at this stage. We see tremendous potential in the company’s ability to empower revenue teams in making critical business decisions.”
Alexandra Sukin from Bessemer Venture Partners added:
“HockeyStack enables companies to understand and act on various go-to-market (GTM) data sources. We’re excited about the opportunity to drive financial impact for businesses and look forward to supporting the team in building an all-in-one GTM platform.”
Driving the Future of AI-Powered Revenue Analytics
With this new investment, HockeyStack is set to redefine B2B revenue attribution through AI-driven insights, positioning itself as a key player in the next generation of sales and marketing intelligence.
