According to data from the Turkish Ministry of Trade, Türkiye’s e-commerce market reached ₺800.7 billion ($28 billion) in 2022, reflecting a 109% year-over-year growth. With e-commerce accounting for 18.6% of total trade, the sector has seen rapid expansion, making it a key area of focus for new marketplace entrants.
Positioning itself as a strong competitor in Türkiye’s growing e-commerce sector, B4mar, co-founded by Ahmet Sefa Bir and Şerafettin Özsoy, has entered the e-marketplace arena. Industrialist and business leader Melih Sınırcı has also joined as an investor. With a unique model addressing the challenges of existing platforms, B4mar is expected to rank among the top five marketplaces in Türkiye in a short time.
Türkiye’s E-Commerce Boom: A Market Ready for Disruption
In 2022, Türkiye had 548,688 businesses engaged in e-commerce, with 97% operating on existing marketplaces rather than independent online stores. The demand for new e-marketplaces is increasing, as suppliers look for better alternatives with lower commissions and improved profitability.
The industry is dominated by large platforms, leading to rising operational costs for sellers, who must pay high marketplace fees and invest in advertising to gain visibility. This results in higher consumer prices, making a cost-efficient alternative like B4mar highly attractive.
What Sets B4mar Apart?
Unlike traditional e-marketplaces, B4mar focuses on:
- Competitive pricing by eliminating unnecessary logistics costs.
- Exclusive seller model—only one authorized seller per brand, reducing price competition.
- Direct-to-consumer access for manufacturers, cutting out middlemen.
- Lower marketplace commissions, helping sellers maximize profits while offering better prices to consumers.
- Referral-based sales system, rewarding customers with discounts and free products when they refer others.
By implementing these strategies, B4mar creates a sustainable and profitable model for both sellers and consumers.
Global Expansion Plans for B4mar
As part of its global growth strategy, B4mar is setting its sights on several key markets:
- Saudi Arabia
- Facilitating the trade of Turkish food and textile products to Saudi Arabia.
- Promoting Saudi petrochemical-based retail products in Türkiye.
- Working closely with Turkish and Saudi authorities to create exclusive trade partnerships.
- Integrating Islamic finance-based digital payment systems.
- Germany & Europe
- Leveraging the Turkish diaspora as a catalyst for cross-border e-commerce.
- Expanding into Germany and neighboring European countries.
- Central Asia & the Caucasus
- Establishing Uzbekistan as a regional hub for Turkic states.
- Targeting Israel for kosher-certified product sales.
- Using Georgia as a strategic base for expansion into the Caucasus.
B4mar’s Vision for the Future
With its scalable model, cost-effective marketplace strategy, and ambitious global expansion plans, B4mar is positioned to disrupt the e-commerce landscape. As Türkiye’s e-commerce market continues its rapid growth—expected to reach $39.4 billion by 2027—B4mar aims to capitalize on this momentum and become a major player in the industry.
With strong investor backing, a strategic expansion roadmap, and a business model tailored for efficiency, B4mar is on track to become a leading marketplace in Türkiye and beyond.
